5 Zombie Myths of Keywords

5 Zombie Myths of Keywords

A Search Engine Optimisation Plan in Port Macquarie is complicated, yes, but you are probably wondering what Zombies have to do with it. Well don’t worry, (your brains are safe) all I mean is that these are some myths which just don’t seem to die, they stick around and confuse people. So for your Search Engine Optimisation Plan, let’s put the record straight today. If you have had anything to do with SEO you would have encountered the idea of Keywords. Unfortunately, across my time in Search Engine Optimisation Plan in Port Macquarie I have found a variety of myths about Keywords that just won’t die.

MYTH 1: In your Search Engine Optimisation Plan Keywords really don’t matter at all

There certainly is also the false idea that with all of the adjustments that have been made, and the transformation in the direction of concept based searches, keywords don’t make a difference in 2015. This idea is misguided as keywords play a more vital role than ever. It’s an evolving market that is consistently changing and building so you have to stay on top of the latest changes if you really want to succeed. Despite what occurs, keywords will always be at the core of SEO.

MYTH 2: In your Search Engine Optimisation Plan Keywords should be densely packed.

The notion that the more regularly a keyword is used will convert into more success is an out-of-date idea. There is no formula connecting to the density and consistent rate of keywords closely packed together. The aim you should remember is to have your specific expressions repeated throughout so that you can increase their frequency while balancing well-flowing content that brings to mind a more natural feel and readability.

MYTH 3: In your Search Engine Optimisation Plan, you optimise only one keyword at a time.

Optimising just one keyword at a time was the technique circa 2005 and since every one of the updates no longer can be applied to the market in 2015. If you only focus on the one keyword, then you will find that you have missed a number of opportunities. By diversifying your keyword analysis you can include the broad elements while focusing your energy on the long-tail terms and the newer spotlight on conceptual keywords.

MYTH 4: In your Search Engine Optimisation Plan, Keywords should dominate domain names.

The days of domain names being a long string on nonsensical keywords are gratefully at an end. The keyword rich domain names no longer have a lot of true value to a domain’s visibility. This means that you should really focus not on the keywords in your domain name, but can instead start expanding and marketing your brand and focus on brand recognition.

MYTH 5: In your Search Engine Optimisation Plan it is acceptable to use ‘Keyword Stuffing’.

The overuse of key words in odd and unusual ways is better considered as keyword stuffing. By now you should realise that this is not a method that would be still supported in the 2015 environment. You should stay away from alienating your readers and concentrate on the subtle and rational way to weave keywords into your copy while nevertheless creating excellent and unique content.

As the CEO of Internet Marketing Experts, I recognize the struggles that lots of people have when beginning the SEO, most especially when it comes to understanding keywords and your Search Engine Optimisation Plan in Port Macquarie. I myself ran a small company for a number of years and had to learn SEO from scratch and by a lot of trial and error. So bear in mind to start off strong and use the facts that you know. Once you have built that groundwork, learn as much as possible about SEO and be patient with the results. If you come to a stage when you are not sure, or want to set your business apart from the rest, then think about having a chat to an SEO professional.

call Internet Marketing Experts Port Macquarie on 1300 595 013 or visit, www.internetmarketingexpertsPortMacquarie.com.au

Share this post