Digital Marketing Port Macquarie – Are You Making Money from your efforts?
Digital Marketing in Port Macquarie are very important when it involves success – so ask yourself now, are you in fact making money from your small business because of your SEO? If you aren’t then you might need to start thinking of an SEO service for your Port Macquarie company. But for right now, I hope to talk to you about a few matters. Over the years I have experienced all sorts of phases when it comes to the statistics that measure a specific website’s productivity. The data is vital; in fact, it’s critical. Split-testing projects or even websites are also important. There is, however, one metric that surpasses all others when it involves measuring your website’s results and that is whether you are actually profiting or not. I know it sounds obvious, but in certain cases it’s not your online strategy that is failing – it’s your product or service, your sales process, or your business model.
The most effective SEO in the world can’t fix these sorts of issue, but a simple AdWords project can help your Port Macquarie business in this process. So let’s take a heath retreat in Port Macquarie that is just starting off with an AdWords Campaign – they are doing this because it will help to show them vital areas of their business and save them vast amounts of money, and years of wasted SEO efforts by starting small. During a 2 week campaign, the Port Macquarie heath retreat owners will learn two simple things in those two weeks that will shape their SEO strategy for a long time to come.
- They understand the keyword phrase that matters the most for them is ‘Weekend Health Retreats’.
- They figure out that the ad that worked most highly from the range of ads they used was ‘Special Offer – Weekend Retreat from $495 call 1300 421 4351300 421 435’.
From just checking out this simple data, they find out a great deal about what appeals to their prospective customers. From the keywords they know what to focus on. From the Display Ad in AdWords these people know a basic call to action on the home page with the words ‘special offer’ and a price is powerful with their Port Macquarie target audience.
They modify their home page to mirror that sort of feedback and in two short weeks they are actually on their way to getting their website make money. They discontinued some of their design plans on the home page to make way for a quick call to action, and all of a sudden bookings began coming in.
-Remember that many people, even if they buy from your webpage, don’t have a lot of time. Don’t make consumers look for how to buy from your site; it will cost you.
This simple example demonstrates how evaluating what is happening is so powerful for you as a website owner. Don’t only concentrate on traffic; traffic won’t pay the bills. Focus on making sales.
At the end of the day, this is your leading metric when it comes to your success and SEO – all of the others will feed into your sales and this growth. So my biggest piece of guidance is to start learning what you can, go get a book, look online, read some blogs and just try and understand a couple of the intricacies of metrics and SEO. But once you start to feel that there are some parts that are beyond you, or you wish to give your SEO campaign an extra kick, then perhaps consider approaching an SEO firm. Always shop around and make sure you understand what each SEO service has to offer. Don’t forget my company on your list! simply call Internet Marketing Experts Port Macquarie on 1300 595 013 or visit, www.internetmarketingexpertsPortMacquarie.com.au