The Battle of the Brands

The Battle of the Brands

Your Website SEO Strategy in Port Macquarie is still absolutely about keywords, but there certainly is one matter that some providers face when they attempt to optimise for certain Keywords.

A Pay Per Click or AdWords campaign will really help you learn about which keywords work well in your niche and boost your Website SEO Strategy. I always remember I think I devoted about a year stressing about one certain keyword that, no matter what I did, I could not get on the 1st page of Google. The reason was simple; it was a word that falls under the category of a ‘Branded’ keyword, and Google in spite of all your SEO efforts will certainly never rank a non-branded site in front of the branded sites.

For example, if you sell Yamaha Pianos in a retail store in Port Macquarie, it would be fantastic if for anybody that searches for ‘Yamaha’ in Port Macquarie your site will show up but it probably won’t. Potentially if they search for ‘Yamaha pianos’ you still may not show up. Why? Because Google will more often than not reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some retailer of that brand. Yamaha is a world popular brand and for Google to put anything other than Yamaha.com at No1 would certainly be a real step backwards for a search engine. This is what I mean by branded sites.

However, I realised the magic of long tail keywords. Once I figured out that I could reign over all sorts of long tail searches it was easy to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my approach the visits to my websites increased massively. So take it from me, living life in the long tail is really fulfilling. Remember – Your Website SEO Strategy refers to making money, not where you show up in a Google search.

If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Port Macquarie on 1300 595 013 or visit, www.internetmarketingexpertsPort Macquarie.com.au

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