Author: Charles

Social Media Marketing – Say More On Twitter

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The day has finally come where Twitter users can voice their irritation with the 140 character limit in more detail, since Twitter has formally verified that they have lengthened the character limit to 280 per Tweet!

The social networking service, which was launched in 2006, grew quickly to become one of the most trendy social media platforms across the globe, however recent drops in growth induced the social media giant to make some changes. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is sharply unique to equivalent social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send around 6,000 Tweets per second.

Despite the 140 character limit that truly defined the social networking service, Twitter announced on November 7 that they want every person around the globe to ‘easily’ express themselves on Twitter. After carrying out a variety of tests over the last few months, Twitter determined that they wanted to double the character limit, but only where needed. Countries like Japan, South Korea, and China will remain at the 140 character limit, merely because there’s no necessity for an increase, as sending messages in these languages can be represented in a short amount of characters. Languages like English on the contrary, suffer from crammed Tweets with 9% of English Tweets hitting the earlier 140 character limit.

So, why the change?

After conducting a series of tests to particular users, Twitter obtained valuable results and deemed the 240 character limit would be advantageous for the majority of users. Since 9% of English users were hitting the 140 character limit, many would need to spend time modifying their Tweets to make sure that they didn’t need to send several messages. Furthermore, users would now have the ability to conveniently fit their beliefs into a single Tweet, so they could say what was on their mind and send them much faster than before.

The question is, what repercussions will this have for online marketers and SEO consultants? Here are a few alterations that they can expect to see.

Increased engagement

Since Twitter expanded the character limit, users have experienced a higher level of responses which led to more followers. Certainly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers in conjunction with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The widened character limit means that users will have reduced threads of conversations, since they can fit more material into a single message. Users with long threads of conversations noted that it can often be problematic to follow and respond to. Additionally, brands are loving the longer Tweets as it allows them to fit more thorough information into a single Tweet which results in higher engagement rates.

Increases customer communication

With the growth of businesses using social media as a way to deal with customer service matters, customers can now convey a problem in more detail on Twitter which is advantageous for both the customer and the business, as communication is substantially improved. Previously, many users would have depended upon other social media platforms like Facebook to report customer service issues simply because the character limit was too constricting.

More Creativity

Longer Tweets means that businesses can heighten the creativity of their communication with their audience through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would ordinarily have to use other social media networks if they wished to get creative, however brands can now effectively use longer text to their advantage by reaching out to their audience on a more personal level.

Whilst some users have argued that the increase in character limit by Twitter makes them more similar to other social media platforms, the vast majority of users seem to be very pleased with their latest update. Nothing is carved in stone in social media, as making changes to keep up with shifting user behaviour is critical for survival. For the time being though, both users and marketing specialists seem to have emerged the winner!

If you need any suggestions about how your business can leverage the increased character limit to your advantage on Twitter, just get in touch with Internet Marketing Experts Port Macquarie by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsportmacquarie.com.au

 

An Overview Of SSL Changes – What It Means For Your Website

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In today’s ever-changing digital world, it’s vital that companies Google’s best practices to make sure they continue to be competitive in their particular online markets. With Google being the most dominant and influential company online, it’s indispensable for them to keep abreast of all the threats and opportunities that the internet presents. Due to this fact, Google releases a variety of updates every year: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.

What’s important though, is that all online suppliers that use Google-related services (virtually every online enterprise), recognise serious changes that may have an effect on their SEO, performance, and ultimately their bottom-line. The internet is in a continual state of change, so online providers have to be flexible and conform with new Google updates as soon as possible to make certain that they aren’t negatively affected by these new releases.

The biggest Google update that has recently impacted online businesses pertains to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is used by roughly 50% of all online users, so it’s exceptionally important that online businesses incorporate the relevant changes as quickly as possible if they wish to reduce any harmful implications.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has adjusted the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page stores security passwords and bank card information (which is held in a plain text file), they are susceptible to phishing sites that can basically steal this information from customers that wrongly believe they are providing their personal information to a genuine company. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will evidently bear upon millions of websites all over the world. Before the change, many non-secured websites weren’t impaired by phishing attacks simply because they didn’t have a public-facing member login, and utilised PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages because users will become scared of falling victim to harmful attacks if they input their personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online providers that want to secure their formerly non-secured (HTTP) web pages, they need to encrypt the information being distributed between their website visitors and their web server by integrating an SSL certificate. Google are evidently pushing for a more secure internet than ever before, and they’ve picked SSL encryption as a vehicle to do this. For website owners who wish to enable HTTPS on their web servers, here is a handy guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how to avoid the ‘NOT SECURE’ warning in Google Chrome which is aimed at web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update indicates that HTTPS and SSL encryption will become the norm across all web pages on the net. In time, each online enterprise will have to secure their web pages using SSL encryption whether they like it or not, or users will simply select a competitor that does.

What this also implies is that not all websites using SSL encryption should be trusted, and there will be a notable increase in phishing sites using HTTPS also. Phishing sites can simply use fake SSL certificates to evade the ‘NOT SECURE’ warning by Google Chrome and make their websites appear legit. This will make the distinction between phishing sites and real websites more challenging than ever. Online firms that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net given that it will be extremely difficult for phishing sites to copy the authenticity that EV SSL provides.

Making all websites utilise SSL certificates to validate their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will ultimately become mandatory, so if you need any help in securing your website with SSL encryption, reach out to the digital specialists at Internet Marketing Experts Port Macquarie by calling 1300 595 013, or visit their website for further information: http://www.internetmarketingexpertsportmacquarie.com.au

 

Why You Should Have A WordPress Site

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So, you’ve got a great business idea and you’ve made the decision you’re going to build and publish your own website. Well, as you probably know, there are many aspects to consider. The design of the website, the images you’re going to use, the content, the website architecture, the company logo, the online store – the list goes on. But essentially, what’s most important when creating a new website is the platform you choose. There’s a variety of website platforms available with an array of unique features, targeting the entire spectrum of developers from starters to specialists. You’ll ask for advice on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can obviously be confusing to weigh the pro’s and con’s of each website platform and make a decision on which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will provide five compelling arguments as to why WordPress is the best platform to use, irrespective of your website development skills and abilities.

 

WordPress is easy to use and manage

 

WordPress is considerably user-friendly so you don’t have to be a specialist HTML coder to produce an effective and powerful website. The setup process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t need to stress about not taking advantage of all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is exceptionally SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an incredibly important aspect to any website so having in-built features that seamlessly make your website SEO-friendly is extremely valuable. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site especially attractive to search engines. There are also an assortment of free plugins that you can install which will make your website even more SEO-friendly, but we’ll talk about WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to design any sort of website you want. WordPress is also open source which means that the source code is attainable for anyone to modify, edit and create different themes and plugins with a range of features and release these to the community. Now, there are in excess of 2,600 WordPress themes and over 3,100 different free plugins available for use. Given that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any problems or issues about anything WordPress related, there are essentially thousands of people ready to help.

 

WordPress is mobile friendly

 

Due to the increasing use of mobile phones for internet usage, it’s incredibly important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are developed to be mobile responsive, meaning that whatever device your clients are using, WordPress websites will systematically adjust the appearance of your website to fit. WordPress actually allows you to work on both of your mobile website and PC website separately, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

In today’s times, website security is imperative so of course WordPress has high security standards. Virtually 25% of websites are built on WordPress so hackers are continuously trying to find ways to compromise them. WordPress is well aware of this so has created a series of security features which prevents any malicious attacks by releasing regular updates that neutralises these threats. Don’t forget, it’s also imperative for you to be using a secure device when accessing your WordPress account, so ensure you utilise standard security tools on your device and only download legitimate plugins from trusted providers.

 

As you can see, WordPress has a variety of impressive features that simply make it the best website platform on the market. Though there are a lot of other reasons why WordPress is an excellent choice for your website, this article just concentrates on five of these: WordPress is incredibly user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to produce an effective and powerful website? If you have any inquiries about how you can further optimise your website, speak with the team at Internet Marketing Experts Port Macquarie on 1300 595 013 or visit their website: http://www.internetmarketingexpertsportmacquarie.com.au

 

Top Tips For The Greatest Email Sequences

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Having worked as a sales representative for a few tech start-ups, I can’t even begin to describe the importance of sending email sequences that sell. Automated emails are marvelous because they massively reduce the workload for a sales representative, nevertheless these days, everyone can identify with finding a range of email sequences lurking in their inbox on a daily basis that just bother us because we have to click two buttons to get rid of them!

 

Not enough business owners spend the time and effort in developing useful email sequences that essentially sell their product. Creating compelling email sequences is both a science and an art, and if done correctly, can lead to superb results. Having hundreds of prospective customers on an email list isn’t going to yield any income if you can’t sell your product. So, here’s 4 tips on how to set up a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very relevant when it concerns email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will inspect so if it’s not enticing enough, they merely won’t open it. It goes without saying, the subject lines of an email are vital when it comes to conversion rates. Here are a number of stats which accentuates their importance:

 

One-third of email recipients will open an email based solely on the subject line

Nearly 70% of email recipients will ascertain if an email is spam based on the subject line

40% of emails are opened on mobile devices first, and the standard mobile screen can only fit between 4 to 7 words in the subject line.

 

The secret to prosperous subject lines is solving your prospects problems in as few words as possible. As an example, effective subject lines include, “Common questions about university”, “Common questions about home loans”, etc. Consider your prospects problems and target your subject lines to solve that problem concisely. You can monitor your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

Once a recipient has opened an email, it’s critical that you deliver a value proposition in the context of their problem immediately. Forget starting the email with your name and job title; you have to give your recipients a good reason to keep reading the email. Therefore, start your email with some info they can identify with, like company news or their opinion to an event via Twitter or an online article, and then get into the value proposition in the second & third sentences.

 

Your value proposition should be constructed like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a moment to speak to you about [solution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to chat more about it, let me know.

I recently collaborated with another organisation with [positive benefit]. Is this something that would be valuable for [company name]?

 

It’s vital that you get to the point promptly and keep the content focused on the objectives of your prospect.

 

Tip 3 – Ditch the bland ‘Welcome Email’

 

If a prospect has shown interest in your products or services, why waste both of your time with a welcome email that has no value or offerings? It’s essentially dead-wood and if you’re going to send a welcome email, make sure you include a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The reality of the matter is that even an amazing first email may not get a response from the recipient. It’s understandable; people are busy and have priorities, so I strongly recommend sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget about an email that you’re interested in, but an amazing follow-up email will remind them that you’re here to help them in whatever problem they have. You should make sure that your follow-up emails also include your value propositions, and further information that is interesting to the recipient in solving their problems. Again, HubSpot Sales will monitor which emails are opened and which links are clicked so I strongly recommend using this application to support you with your email sequences.

 

The value of developing effective and actionable email sequences can have a dramatic affect on your conversion rates and sales. There are many factors that you ought to consider when building your email sequences, but this article features the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s definitely worthwhile in consulting with digital marketing specialists that can help you. Talk to the team at Internet Marketing Experts Port Macquarie today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsportmacquarie.com.au.

 

How To Recover From A Social Media Fail

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There’s no doubt that social media is a considerable aspect of internet marketing strategies for many businesses. Having more than 1 billion active users on Facebook alone presents enormous opportunities for business in a range of different ways. Obviously, advertising is the biggest opportunity for businesses, but there’s also a great opportunity for businesses to communicate with their customers on a personal level via various social media platforms. Customers can share all their feedback via a company’s social media account; the good, the bad, and the ugly. So obviously, there’s going to be a lot of social media blunders when companies reply to customer’s feedback online.

 

The problem here is that anything you publish on the internet, stays on the internet, so it’s important that sufficient time is spent in presenting accurate and applicable responses to customers via social media. At the same time though, there’s often going to be some newsworthy controversy. If social media fails aren’t controlled accordingly, they can significantly tarnish a brand’s image and can even put a company into crisis mode within a few minutes. So here’s a brief guide of how your company can rebound from social media fails with minimal damage to your brand and reputation.

 

Have a sense of humour

 

When innocent social media blunders happen, making a joke of the situation by using some quick wit is one of the best antidotes. Most of the time, shedding some humour so everyone has a laugh is the internet version of almost tripping on the sidewalk and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that encounter high volumes of interactions, including likes, comments and replies, so it’s possible to turn a simple blunder into greater exposure and a larger target audience, all from a basic mistake!

 

Take action immediately

 

Whatever the type of social media fail, the quicker you act, the better your result will be. In today’s internet world, controversial news spreads like wildfire, so it’s paramount that you confess your error, genuinely apologise then accurately explain the next steps you will be taking to rectify the situation. Just ignoring the mistake can have devastating outcomes and the longer it takes you to act, the more momentum your social media fail will be gaining and the harder it will be to resolve.

 

Be honest

 

It’s critical that you are honest about your social media fail and the steps you’re taking to deal with the situation. There’s no point arguing with your customers if you’re the one who has made the blunder! If you deliberately lie about the length of time it will take for your servers to be back online or the length of time before new stock arrives, it’s only going to damage your brand and reputation by further irritating your customers. On the contrary, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making yet another mistake! These days, honesty is refreshing and lies only magnify which can essentially turn your blunder into a disaster.

 

Keep moving forward

 

Social media mistakes, even crises, does not define a brand so once you’ve corrected the situation as best you can, keep moving forward with business as normal. Provided that you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is significantly better than dwelling on the situation. You’ll have to put measures in place to reduce the possibility of such errors arising again, and this will only strengthen your social media team with more experience. Social media blunders are like a wake-up call, and in some scenarios, you may realise ways to improve your product’s or brand’s image because of your error. But whatever you do, don’t reduce your social media’s efforts. There’ll always be another businesses social media blunder to talk about tomorrow!

 

Social media is a powerful force in today’s society and businesses are making the most on the many opportunities it presents. Being able to interact with your customers on a personal level is excellent, and you have to be prepared for social media fails because they will transpire at some time or another. This article outlines some key ways to recover from social media fails, including using humour, reacting fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, reach out to digital marketing experts who will be able to assist you quickly and effectively. Contact the team at Internet Marketing Experts Port Macquarie on 1300 595 013 or visit their website: http://www.internetmarketingexpertsportmacquarie.com.au