Top Advantages of Pay-Per-Click (PPC) Advertising

There is a myriad of internet marketing strategies that can assist websites in growing their traffic, conversion rates, and brand awareness. One of the best online marketing strategies is Search Engine Optimisation (SEO), where the objective is to optimise your website for Search Engines, both on-page and off-page, to increase your organic search results listings. […]

This Is Why Your Content Marketing Isn’t Working (And Ways To Fix It!)

In today’s extreme landscape of internet marketing, there’s no question that content is king. Content is everywhere you look and folks love consuming it! It should come as no surprise that content is at the heart of most marketing tactics, with about 94% of small companies concentrating their efforts on content marketing. Having said this, […]

SEO Tactics To Forget About in 2018

In today’s competitive marketplace of digitalisation and globalisation, it’s essential for organisations to use online strategies and techniques that strengthen their visibility to customers that are proactively looking for their products or services. Search Engines are invariably the most influential programs that will influence your online exposure, and consequently your website traffic, conversion rates, and […]