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What Are The Leading Organic SEO Ranking Elements For A Website?

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If you’ve just built your first website and you’re interested in the ways in which you can improve your organic search results, then you’re certainly on the path to success. SEO is one of the most productive marketing tools as it allows you to get your message in front of interested consumers that are directly browsing for your services.

The fact is, the answer isn’t very straightforward! Google’s search ranking algorithm is effectively its secret to success, so it’s genuinely sophisticated and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are crafted equally, so you can concentrate on the most vital variables that will have the best impact on your SERP listings.

It’s important to appreciate that the weight of each variable changes over time, so Google will place more priority on specific variables based on user behaviour and how Google believes it can maximise the user experience. With this being said, many of the leading organic SEO ranking factors have been in the same position for a few years now, so understanding these top variables can give you an increased understanding of how you can optimise your organic search results to enhance website traffic, customer engagement, and ultimately sales.

  1. Content

A great priority is put on content considering that Google intends to rank the most relevant websites on top of its search results listings. The recent Hummingbird update helps Google to understand a website’s content structure and how this content adds value to prospective consumers, so composing quality content set in a natural tone will be compensated with higher rankings. Including articles in your website such as descriptive tutorials, guides, and how-to’s is a fine start. In addition, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has reviewed the top 10 search results and found that the top positions contain content that is around 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most valuable variables in SERP listings given that the more links there are to your website from credible sources, the more trusted your website is perceived. The flip side of the coin is true also though, so be careful not to create links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google explains that backlinks will lose value gradually as Google tries to find new ways to appraise websites, but for the time being, link building is still the best sign of relevance and authority.

  1. Mobile Optimisation

With more users now searching from mobile devices than computers, there has been a weighty shift towards optimising your website for mobile devices. Google is actively experimenting with mobile-first indexing, which implies that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t presently mobile-friendly, you better make a start but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is a crucial factor for mobile optimisation, so aim to have mobile pages loaded within two seconds to make certain that your website is genuinely ‘mobile-friendly’.

  1. Other Technical Elements

There are lots of other technical variables that will drastically determine your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong relationship between high ranking websites and those that are SSL encrypted (HTTPS), and this is very simple to install if you haven’t already done so. At the same time, make sure that your landing pages have a H1 or H2 heading in the source code, as this has been found to correlate with higher rankings. Other factors such diverse and organic backlink anchor text and less on-page advertisements and pop-ups will also boost your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is frequently evolving, meaning that SEO techniques are always changing also. Although there more than 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a smooth mobile experience. Aiming to concentrate on all Google’s search ranking variables will prove to be ineffective, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you require any guidance in the best ways to properly execute any of the above SEO techniques, don’t hesitate to talk with the digital marketing specialists at Internet Marketing Experts Port Macquarie by calling 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsportmacquarie.com.au

 

Top SEO Trends In 2018

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Online exposure is a significant component to any businesses strategy, however the digital landscape is in a constant state of change so it’s essential to keep up with these changes to ensure your online presence is optimised. Google releases between 500 and 600 updates each year, with the majority of them merely tweaking their secretive search ranking algorithm. With Google being such an influential force in today’s digital environment, Search Engine Optimisation (SEO) has become progressively important for businesses to grow their website traffic, customer engagement, and essentially their sales.

User behaviour is evolving rapidly with new technology, so Google must track these changes and update their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to flourish online, they too must remain on top of the changing trends in SEO. Actually, using out-of-date SEO methods can trigger penalties that lower a website’s search engine results page (SERP) listings, so here we’ll uncover the top SEO trends to consider for your website in 2018.

Voice Search

A large number of users are now choosing to use voice searches rather than standard keyboard searches, so this will surely be a top SEO trend in 2018. Voice searches are much faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches stem from voice queries. If the current growth in voice searches continues at the same rate, virtually half of all online searches will be performed via speech by the year 2020!

What this implies for websites is that they should begin including more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. For instance, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be accompanied by a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a valuable tool for SEO, and this will still be a vital element in calculating SERP listings in 2018. Creating valuable links to reputable websites is still the simplest way for Google to determine if a website is trusted, so adding value through quality links that helps you develop an authority in your target niche is a fantastic strategy.

Having said this, the trend towards link building is now more long-term, so having links from sites related to your industry and referral traffic will be very useful in the future.

Mobile Optimisation

Since 2015, online searches using mobile devices has exceeded that from desktop computers, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has revealed that they are experimenting with mobile-first indexing, which clearly implies that mobile optimisation will be prioritised in the coming year. If your website hasn’t already been optimised for mobile devices, now is most certainly the time to start!

Accelerated Mobile Pages

Website loading speeds play an essential role in SERP listings, and Google’s search results algorithm will naturally favour those with quicker speeds. As a matter of fact, Google has built an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times quicker than normal pages, and uses only 10% of the data in doing so!

While AMP is not directly impacting on SERP listings yet, it will influence other areas closely related to Google’s search results algorithm, including bounce rate and session duration of users. AMP can be quickly installed into HTML or JavaScript code, but plugins will be required for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

While traditional SEO techniques like link building will still be useful in 2018, there are other surfacing trends that Google is targeting in the future which may drastically alter the practice of SEO. It’s clear that SEO is already changing to stay on top of changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and employing strategies now, your website will be optimised and ready to receive targeted clients from higher SERP listings.

If you have any queries or concerns about how you can optimise your website to adapt to the latest SEO trends, get in touch with Internet Marketing Experts Port Macquarie on 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertsportmacquarie.com.au

 

Social Media Marketing – Say More On Twitter

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The day has finally come where Twitter users can voice their irritation with the 140 character limit in more detail, since Twitter has formally verified that they have lengthened the character limit to 280 per Tweet!

The social networking service, which was launched in 2006, grew quickly to become one of the most trendy social media platforms across the globe, however recent drops in growth induced the social media giant to make some changes. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is sharply unique to equivalent social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send around 6,000 Tweets per second.

Despite the 140 character limit that truly defined the social networking service, Twitter announced on November 7 that they want every person around the globe to ‘easily’ express themselves on Twitter. After carrying out a variety of tests over the last few months, Twitter determined that they wanted to double the character limit, but only where needed. Countries like Japan, South Korea, and China will remain at the 140 character limit, merely because there’s no necessity for an increase, as sending messages in these languages can be represented in a short amount of characters. Languages like English on the contrary, suffer from crammed Tweets with 9% of English Tweets hitting the earlier 140 character limit.

So, why the change?

After conducting a series of tests to particular users, Twitter obtained valuable results and deemed the 240 character limit would be advantageous for the majority of users. Since 9% of English users were hitting the 140 character limit, many would need to spend time modifying their Tweets to make sure that they didn’t need to send several messages. Furthermore, users would now have the ability to conveniently fit their beliefs into a single Tweet, so they could say what was on their mind and send them much faster than before.

The question is, what repercussions will this have for online marketers and SEO consultants? Here are a few alterations that they can expect to see.

Increased engagement

Since Twitter expanded the character limit, users have experienced a higher level of responses which led to more followers. Certainly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers in conjunction with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The widened character limit means that users will have reduced threads of conversations, since they can fit more material into a single message. Users with long threads of conversations noted that it can often be problematic to follow and respond to. Additionally, brands are loving the longer Tweets as it allows them to fit more thorough information into a single Tweet which results in higher engagement rates.

Increases customer communication

With the growth of businesses using social media as a way to deal with customer service matters, customers can now convey a problem in more detail on Twitter which is advantageous for both the customer and the business, as communication is substantially improved. Previously, many users would have depended upon other social media platforms like Facebook to report customer service issues simply because the character limit was too constricting.

More Creativity

Longer Tweets means that businesses can heighten the creativity of their communication with their audience through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would ordinarily have to use other social media networks if they wished to get creative, however brands can now effectively use longer text to their advantage by reaching out to their audience on a more personal level.

Whilst some users have argued that the increase in character limit by Twitter makes them more similar to other social media platforms, the vast majority of users seem to be very pleased with their latest update. Nothing is carved in stone in social media, as making changes to keep up with shifting user behaviour is critical for survival. For the time being though, both users and marketing specialists seem to have emerged the winner!

If you need any suggestions about how your business can leverage the increased character limit to your advantage on Twitter, just get in touch with Internet Marketing Experts Port Macquarie by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsportmacquarie.com.au

 

An Overview Of SSL Changes – What It Means For Your Website

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In today’s ever-changing digital world, it’s vital that companies Google’s best practices to make sure they continue to be competitive in their particular online markets. With Google being the most dominant and influential company online, it’s indispensable for them to keep abreast of all the threats and opportunities that the internet presents. Due to this fact, Google releases a variety of updates every year: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.

What’s important though, is that all online suppliers that use Google-related services (virtually every online enterprise), recognise serious changes that may have an effect on their SEO, performance, and ultimately their bottom-line. The internet is in a continual state of change, so online providers have to be flexible and conform with new Google updates as soon as possible to make certain that they aren’t negatively affected by these new releases.

The biggest Google update that has recently impacted online businesses pertains to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is used by roughly 50% of all online users, so it’s exceptionally important that online businesses incorporate the relevant changes as quickly as possible if they wish to reduce any harmful implications.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has adjusted the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page stores security passwords and bank card information (which is held in a plain text file), they are susceptible to phishing sites that can basically steal this information from customers that wrongly believe they are providing their personal information to a genuine company. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will evidently bear upon millions of websites all over the world. Before the change, many non-secured websites weren’t impaired by phishing attacks simply because they didn’t have a public-facing member login, and utilised PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages because users will become scared of falling victim to harmful attacks if they input their personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online providers that want to secure their formerly non-secured (HTTP) web pages, they need to encrypt the information being distributed between their website visitors and their web server by integrating an SSL certificate. Google are evidently pushing for a more secure internet than ever before, and they’ve picked SSL encryption as a vehicle to do this. For website owners who wish to enable HTTPS on their web servers, here is a handy guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how to avoid the ‘NOT SECURE’ warning in Google Chrome which is aimed at web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update indicates that HTTPS and SSL encryption will become the norm across all web pages on the net. In time, each online enterprise will have to secure their web pages using SSL encryption whether they like it or not, or users will simply select a competitor that does.

What this also implies is that not all websites using SSL encryption should be trusted, and there will be a notable increase in phishing sites using HTTPS also. Phishing sites can simply use fake SSL certificates to evade the ‘NOT SECURE’ warning by Google Chrome and make their websites appear legit. This will make the distinction between phishing sites and real websites more challenging than ever. Online firms that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net given that it will be extremely difficult for phishing sites to copy the authenticity that EV SSL provides.

Making all websites utilise SSL certificates to validate their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will ultimately become mandatory, so if you need any help in securing your website with SSL encryption, reach out to the digital specialists at Internet Marketing Experts Port Macquarie by calling 1300 595 013, or visit their website for further information: http://www.internetmarketingexpertsportmacquarie.com.au