There is a myriad of internet marketing strategies that can assist websites in growing their traffic, conversion rates, and brand awareness. One of the best online marketing strategies is Search Engine Optimisation (SEO), where the objective is to optimise your website for Search Engines, both on-page and off-page, to increase your organic search results listings. Whilst SEO has proved to be very successful, it takes a decent quantity of knowledge, time, and money to see fruition.
What if you would like to see results right away? Whether your website has recently been published or you’re a local business that can’t rival the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is a terrific tool that can assist you by placing your advertisements in front of customers who are actively searching for your services or products.
Basically, PPC is an advertising model used to raise traffic to websites. Website owners craft ad campaigns with certain targeting metrics and basically pay Search Engines every time their ad is clicked. PPC ads are normally created through Google AdWords or Bing Ads and are positioned on top of SERP listings before any organic results. The benefits that many websites experience from this kind of advertising is invaluable, so here are the top benefits of PPC advertising for your firm.
One of the top benefits of PPC advertising is the opportunity to evaluate and track your results in real-time. Whether or not you set your daily budget to $1 or $10, there are a multitude of high level performance indicators that can be quantified, such as impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics enables website owners to effortlessly analyse the performance of their campaigns and quickly make alterations where necessary to enhance performance. In contrast to other advertising channels, PPC gives you the freedom to customise and track metrics in each campaign and monitor success depending on your advertising goals.
PPC allows any type of business to set up their advertising efforts quickly and easily, without introducing too much risk with the capacity to establish a maximum daily budget. Even though SEO is a very useful strategy, it normally takes many months to experience results so if you’re a new firm that wants to boost traffic and brand awareness immediately, PPC is ideal for you. Constructing ad campaigns is all done from the PPC platform, enabling websites to cast a wide net to generate new leads and customers by featuring ads on top of SERP listings.
Highly Targeted Traffic
PPC advertising allows you to customise your campaigns so they only display to highly targeted customers. Google AdWords allows you to target customers according to keywords, location, interests, and the times and days you would like to display them, empowering websites to spend their advertising budget only on their niche market. Websites can then examine the metrics that were used in conversions and strengthen their future campaigns based on this feedback. Advertisers often take a multi-layered approach to start with and narrow down the specific metrics of a campaign that works best for their precise target audience.
Being able to export the results of an advertising campaign and examine various metrics provides websites with precious data which could be used in other marketing networks. In addition to this, websites can easily find impression, click, and conversion data for each keyword or phrase used in their ad campaigns which considerably helps in their SEO initiatives. PPC also allows websites to discover data about their comptetition by employing 3rd party tools like SpyFy and KeywordSpy, enabling them to develop a profile of their competitors and what market share is attainable.
As you can see, PPC is a valuable marketing tool that is suitable for all types of companies. Not only are advertisers in complete control of their budget, ad campaigns, and target audience, the data acquired from real-time results offers invaluable feedback to improve future marketing efforts. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?
If you require any advice in crafting your PPC ad campaigns, speak to Internet Marketing Experts Port Macquarie on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertsportmacquarie.com.au