The day has finally come where Twitter users can voice their irritation with the 140 character limit in more detail, since Twitter has formally verified that they have lengthened the character limit to 280 per Tweet!
The social networking service, which was launched in 2006, grew quickly to become one of the most trendy social media platforms across the globe, however recent drops in growth induced the social media giant to make some changes. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is sharply unique to equivalent social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send around 6,000 Tweets per second.
Despite the 140 character limit that truly defined the social networking service, Twitter announced on November 7 that they want every person around the globe to ‘easily’ express themselves on Twitter. After carrying out a variety of tests over the last few months, Twitter determined that they wanted to double the character limit, but only where needed. Countries like Japan, South Korea, and China will remain at the 140 character limit, merely because there’s no necessity for an increase, as sending messages in these languages can be represented in a short amount of characters. Languages like English on the contrary, suffer from crammed Tweets with 9% of English Tweets hitting the earlier 140 character limit.
So, why the change?
After conducting a series of tests to particular users, Twitter obtained valuable results and deemed the 240 character limit would be advantageous for the majority of users. Since 9% of English users were hitting the 140 character limit, many would need to spend time modifying their Tweets to make sure that they didn’t need to send several messages. Furthermore, users would now have the ability to conveniently fit their beliefs into a single Tweet, so they could say what was on their mind and send them much faster than before.
The question is, what repercussions will this have for online marketers and SEO consultants? Here are a few alterations that they can expect to see.
Since Twitter expanded the character limit, users have experienced a higher level of responses which led to more followers. Certainly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers in conjunction with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The widened character limit means that users will have reduced threads of conversations, since they can fit more material into a single message. Users with long threads of conversations noted that it can often be problematic to follow and respond to. Additionally, brands are loving the longer Tweets as it allows them to fit more thorough information into a single Tweet which results in higher engagement rates.
Increases customer communication
With the growth of businesses using social media as a way to deal with customer service matters, customers can now convey a problem in more detail on Twitter which is advantageous for both the customer and the business, as communication is substantially improved. Previously, many users would have depended upon other social media platforms like Facebook to report customer service issues simply because the character limit was too constricting.
Longer Tweets means that businesses can heighten the creativity of their communication with their audience through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would ordinarily have to use other social media networks if they wished to get creative, however brands can now effectively use longer text to their advantage by reaching out to their audience on a more personal level.
Whilst some users have argued that the increase in character limit by Twitter makes them more similar to other social media platforms, the vast majority of users seem to be very pleased with their latest update. Nothing is carved in stone in social media, as making changes to keep up with shifting user behaviour is critical for survival. For the time being though, both users and marketing specialists seem to have emerged the winner!
If you need any suggestions about how your business can leverage the increased character limit to your advantage on Twitter, just get in touch with Internet Marketing Experts Port Macquarie by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsportmacquarie.com.au