Top Advantages of Pay-Per-Click (PPC) Advertising

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There is a myriad of internet marketing strategies that can assist websites in growing their traffic, conversion rates, and brand awareness. One of the best online marketing strategies is Search Engine Optimisation (SEO), where the objective is to optimise your website for Search Engines, both on-page and off-page, to increase your organic search results listings. Whilst SEO has proved to be very successful, it takes a decent quantity of knowledge, time, and money to see fruition.


What if you would like to see results right away? Whether your website has recently been published or you’re a local business that can’t rival the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is a terrific tool that can assist you by placing your advertisements in front of customers who are actively searching for your services or products.


Basically, PPC is an advertising model used to raise traffic to websites. Website owners craft ad campaigns with certain targeting metrics and basically pay Search Engines every time their ad is clicked. PPC ads are normally created through Google AdWords or Bing Ads and are positioned on top of SERP listings before any organic results. The benefits that many websites experience from this kind of advertising is invaluable, so here are the top benefits of PPC advertising for your firm.


Measurable Results

One of the top benefits of PPC advertising is the opportunity to evaluate and track your results in real-time. Whether or not you set your daily budget to $1 or $10, there are a multitude of high level performance indicators that can be quantified, such as impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics enables website owners to effortlessly analyse the performance of their campaigns and quickly make alterations where necessary to enhance performance. In contrast to other advertising channels, PPC gives you the freedom to customise and track metrics in each campaign and monitor success depending on your advertising goals.


Fast Entry

PPC allows any type of business to set up their advertising efforts quickly and easily, without introducing too much risk with the capacity to establish a maximum daily budget. Even though SEO is a very useful strategy, it normally takes many months to experience results so if you’re a new firm that wants to boost traffic and brand awareness immediately, PPC is ideal for you. Constructing ad campaigns is all done from the PPC platform, enabling websites to cast a wide net to generate new leads and customers by featuring ads on top of SERP listings.


Highly Targeted Traffic

PPC advertising allows you to customise your campaigns so they only display to highly targeted customers. Google AdWords allows you to target customers according to keywords, location, interests, and the times and days you would like to display them, empowering websites to spend their advertising budget only on their niche market. Websites can then examine the metrics that were used in conversions and strengthen their future campaigns based on this feedback. Advertisers often take a multi-layered approach to start with and narrow down the specific metrics of a campaign that works best for their precise target audience.


Valuable Data

Being able to export the results of an advertising campaign and examine various metrics provides websites with precious data which could be used in other marketing networks. In addition to this, websites can easily find impression, click, and conversion data for each keyword or phrase used in their ad campaigns which considerably helps in their SEO initiatives. PPC also allows websites to discover data about their comptetition by employing 3rd party tools like SpyFy and KeywordSpy, enabling them to develop a profile of their competitors and what market share is attainable.


As you can see, PPC is a valuable marketing tool that is suitable for all types of companies. Not only are advertisers in complete control of their budget, ad campaigns, and target audience, the data acquired from real-time results offers invaluable feedback to improve future marketing efforts. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?


If you require any advice in crafting your PPC ad campaigns, speak to Internet Marketing Experts Port Macquarie on 1300 595 013, or visit our website for additional information:

This Is Why Your Content Marketing Isn’t Working (And Ways To Fix It!)

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In today’s extreme landscape of internet marketing, there’s no question that content is king. Content is everywhere you look and folks love consuming it! It should come as no surprise that content is at the heart of most marketing tactics, with about 94% of small companies concentrating their efforts on content marketing. Having said this, with almost all companies now focussing their marketing efforts on content, it’s becoming increasingly complex to stand out from the crowd and make your content marketing interesting and compelling.


Have you attempted content marketing but found that you’re not getting the intended outcomes? Well, you’re very likely one of many organisations that are in the same boat. Don’t lose faith though, there’s no doubt that content marketing is one of the most powerful ways of enhancing your customer base. So, here are four reasons why your content marketing may not be performing and most importantly, the best way to fix them!


  1. You don’t have a strategy


Similar to any investment, if you don’t have a strategy and set KPIs to measure results, how can you possibly improve? Publishing blogs and sending tweets are excellent, but if you don’t have any aspirations then you’re simply aiming in the dark. To craft stimulating content that viewers will engage with, you must have a clearly-defined strategy that should be aligned with your business objectives.


Regardless if you intend to enhance brand awareness, website traffic, or conversion rates, your strategy should include KPIs together with short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your target audience, the purpose of your content, and the types of content that will work best for you.


  1. Your content is not distinct


With the massive number of online business in today’s times, it’s pivotal that your content is distinguishable from others. Too many businesses will design content without inspecting the landscape and consequently generate content that simply gets lost in the crowd. Your content should be exciting, engaging, and most importantly, deliver value to your audience by offering solutions to usual pain-points in your niche. In addition to this, different kinds of content suit different communication methods, so think about the best ways you can accomplish this, either through infographics, videos, diagrams, or even just thought-provoking or entertaining text.


  1. You don’t advertise your content


One of the greatest oversights that small companies make with their content marketing is that they don’t actually market it! Even if you’ve produced the most ground-breaking article the world has ever witnessed, who will read it if they have no idea it exists? To flourish with your content marketing, it’s critical that you promote your content through all available channels, including:


Social networking sites (Facebook, Twitter, Reddit, Google+).

Email newsletters.

Adding internal links to your articles.

Pitching to influencers and bloggers in your sector.

Proposing it as a guest post to bloggers in your market.

Including links to your content when commenting on other blogs and forums.


  1. Your content is not search engine friendly.


Content embodies a large portion of your SEO, so it’s important that your content is SEO friendly and never use black hat tactics to attempt to improve results. Keyword stuffing is a standard mistake that companies will make in their content creation, along with duplicate content, using the wrong keywords, and not optimising their meta tags.


Undertake some groundwork to uncover the most suitable keywords that your viewers would use to find your content. In addition, use meta tags to your advantage to attract more users to your blog. Search engines always intend to deliver the best content to users, so if your content is valued then other sites will link to it, increasing the prospects of securing more high-quality, trusted links from relevant businesses.


At the end of the day, there could be hundreds of reasons why your content marketing isn’t delivering you the intended results, however the above recommendations should take care of most of them. If you’re intending to invest in content marketing, you can’t do it half-heartedly. Do as much research as you can about your target audience, your competitors, and your keywords, and construct captivating content that your readers will naturally engage with.


If you’re thinking about giving up on content marketing because of substandard results, contact Internet Marketing Experts Port Macquarie who will be able to point you in the right direction. Call 1300 595 013, or alternatively visit our website for further information:

SEO Tactics To Forget About in 2018

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In today’s competitive marketplace of digitalisation and globalisation, it’s essential for organisations to use online strategies and techniques that strengthen their visibility to customers that are proactively looking for their products or services. Search Engines are invariably the most influential programs that will influence your online exposure, and consequently your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used widely by most websites to grow their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).


SEO can be a remarkable investment that will heighten your exposure and conversion rates, or if used inaccurately, can tarnish your rankings and exposure, thus having the opposite effect. The issue with SEO is that its algorithm is constantly changing, and most website owners don’t keep up to date with the latest SEO trends. SEO tactics that worked last year may not necessarily be effective this year, and prominent SEO tactics from five years ago may result in your website being penalised today.


Rather than exploring the top SEO tactics that website owners should be committing to, we’re instead going to review the top SEO tactics that will actually penalise your website and therefore should be totally forgotten about in 2018.


  1. Keyword Stuffing


Keyword stuffing is a common mistake that many website owners make to try to improve their SERP results. Keyword stuffing is essentially the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can instantly determine how many times a keyword has been utilised and will penalise websites for severe keyword stuffing. As an alternative to keyword stuffing, website owners should centralise their efforts on the sub-topics and related information behind the keywords/phrases themselves.


  1. Aggressive Link Building


Link building has been an SEO tactic since the creation of SEO, and its value as an SEO technique has changed rapidly ever since. While link building remains one of the leading three SEO tactics in 2018, aggressive link building will certainly result in your website being penalised. Google weighs links genuinely as a ranking factor simply because links are a public endorsement which corresponds with beneficial information on a website.


Aggressive link building occurs where links are acquired in a fabricated way. Examples of this is where links are positioned in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO technique will result in penalties for a website and should be discarded, instead being substituted with a link building strategy that is more user-focused and marketing based.


  1. Excessive Internal Links


One outdated SEO technique that many people still regard to be effective is excessive internal links. There is a common misconception where websites which contain a large amount of links to other pages within the website will enhance their SERP results. The aim in doing this is to enhance a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more damage than good.


  1. Not Identifying Technical Issues


The backend of a website plays a vital role in SEO, so it’s important not only to identify any technical problems that may damage your SERP rankings, but also keep up to date with the latest best practices. As an example, Google has just released an update regarding SSL encryption, so if a website doesn’t obey this update now, it will be penalised. The most frequent technical issues that affect most websites today are:


Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages


  1. Not Optimising Images


One of the most neglected SEO tactic that will enhance your SERP rankings are related to the images within a website. Optimising your website for image search is a superb way to improve your SEO, and this can be done largely with the image filename and alt attribute. For example, instead of providing an image with a filename of home1.jpg, website owners should instead try to use a keyword that describes the image. Additionally, a typical mistake with images is keyword stuffing the alt attribute.


There’s no doubt that a successful SEO strategy will boost a website’s SERP rankings and exposure, however due to many websites misusing SEO tactics in the past, Search Engine’s SEO algorithms are constantly changing and it’s pivotal to keep up with these changes to grow in today’s online marketplace. If you need any advice with your SEO strategy, or simply haven’t updated your strategy in the last couple of years, get in contact with Internet Marketing Experts Port Macquarie on 1300 595 013, or visit our website for additional information:


An Idiots Guide To Twitter – What To Know and Be Aware Of

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Are you new to social media and want to learn the basics of one of the coolest platforms on Earth? Well, you’ve come to the right place! Twitter is a social networking service where roughly 330 million users communicate with each other through brief messages of up 280 characters. Already there’s close to 6,000 tweets being sent through the internet every second, ranging from basic text messages to gifs, memes, images, videos, and much more. Twitter is among the most fashionable social networking channels and is very different to other social networking giants like Facebook and Instagram.

Twitter is a platform where people distribute a multitude of information; from news, politics, jokes, or just general thoughts about ambiguous topics! In place of having a circle of friends like Facebook, Twitter is based on followers (not necessarily friends) so not only can you socialise with friends, but also your favourite journalists, politicians, and sport stars alike. Anything you publish on Twitter is accessible publicly for anyone to see, but don’t worry, you can quickly modify your preferences to private if you wish to.

The initial step in understanding Twitter is to recognise the basic terms and lingo used. The following lists the most popular vernacular:

Tweet – A 280-character message
Retweet (RT) – Sharing a tweet created by another user
Feed – The list of tweets you’ll find on your homepage from members that you choose to follow
Handle – Your username
Mention (@) – A way of referencing other users in a tweet (e.g. @EAGames). Any user mentioned in a tweet is informed, being a practical way to communicate with other people publicly
Direct Message (DM) – A private message (280 characters) sent to another person. You can either elect to accept DM’s from all members or just people that you follow
Hashtag (#) – A keyword or phrase used to describe a topic or theme in a discussion (e.g. #Vegans). You can search for tweets from all users that mention a certain hashtag by clicking on the hashtag itself.

Creating an Account
Creating an account is simple and straightforward, just download the app or head to and click the signup tab. The full name you enter will be your display name, but this can be changed as frequently as you desire. Pick a username (or handle) so users can mention you by typing the @ symbol in front of your username. After you’ve typed in your telephone number for authorisation purposes, selected an avatar, and typed a quick bio about yourself so others can see your passions and interests, you’re good to go!

Joining the Twitterverse
As detailed earlier, Twitter isn’t about friending, it’s about following. Not only can you follow your friends, but also any other characters of which you’re a fan. Once you’ve subscribed, Twitter will present a basic sort of setup wizard to help you begin, like suggesting some people that you may want to follow. You can grant Twitter permission to explore your contacts list to search for any of your friends that are already using Twitter. Following friends and other users is really simple, and once you’ve begun following certain users, Twitter will continue to offer suggestions for other users to follow depending upon the sorts of users you’re already following. All the tweets of your followers will turn up in your Feed, so the more you follow, the more Tweets will appear in sequential order in your Feed.

Tweet Something
You can Tweet anything you like, so long as it fulfills Twitters rules and guidelines ( This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply click the ‘Compose New Tweet’ button and you can Tweet text, videos, gifs, photos, images – an entire range of different media that can be uploaded through your device. Bear in mind though, videos can only be a maximum of 2 minutes and 20 seconds in length, however photos and images do not count towards your character limit, which is pretty cool!

Once you understand the basics of Twitter, the world is essentially at your fingertips! You can keep up to date with the latest trends, be the first to watch viral posts, and connect with your friends and favourite personalities in a simple and easy to use platform.

Once you’ve got started using Twitter, the rest will fall into place easily, so why join the Twitterverse today? If you need any assistance with getting started on Twitter, simply get in touch with Internet Marketing Experts Port Macquarie on 1300 595 013, or visit our website for additional information:

What Are The Leading Organic SEO Ranking Elements For A Website?

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If you’ve just built your first website and you’re interested in the ways in which you can improve your organic search results, then you’re certainly on the path to success. SEO is one of the most productive marketing tools as it allows you to get your message in front of interested consumers that are directly browsing for your services.

The fact is, the answer isn’t very straightforward! Google’s search ranking algorithm is effectively its secret to success, so it’s genuinely sophisticated and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are crafted equally, so you can concentrate on the most vital variables that will have the best impact on your SERP listings.

It’s important to appreciate that the weight of each variable changes over time, so Google will place more priority on specific variables based on user behaviour and how Google believes it can maximise the user experience. With this being said, many of the leading organic SEO ranking factors have been in the same position for a few years now, so understanding these top variables can give you an increased understanding of how you can optimise your organic search results to enhance website traffic, customer engagement, and ultimately sales.

  1. Content

A great priority is put on content considering that Google intends to rank the most relevant websites on top of its search results listings. The recent Hummingbird update helps Google to understand a website’s content structure and how this content adds value to prospective consumers, so composing quality content set in a natural tone will be compensated with higher rankings. Including articles in your website such as descriptive tutorials, guides, and how-to’s is a fine start. In addition, the more content you have, the better it will rank in search results. SerpIQ ( has reviewed the top 10 search results and found that the top positions contain content that is around 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most valuable variables in SERP listings given that the more links there are to your website from credible sources, the more trusted your website is perceived. The flip side of the coin is true also though, so be careful not to create links on spammy or uncredible websites or your rankings will go down! Matt Cutts ( from Google explains that backlinks will lose value gradually as Google tries to find new ways to appraise websites, but for the time being, link building is still the best sign of relevance and authority.

  1. Mobile Optimisation

With more users now searching from mobile devices than computers, there has been a weighty shift towards optimising your website for mobile devices. Google is actively experimenting with mobile-first indexing, which implies that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t presently mobile-friendly, you better make a start but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is a crucial factor for mobile optimisation, so aim to have mobile pages loaded within two seconds to make certain that your website is genuinely ‘mobile-friendly’.

  1. Other Technical Elements

There are lots of other technical variables that will drastically determine your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong relationship between high ranking websites and those that are SSL encrypted (HTTPS), and this is very simple to install if you haven’t already done so. At the same time, make sure that your landing pages have a H1 or H2 heading in the source code, as this has been found to correlate with higher rankings. Other factors such diverse and organic backlink anchor text and less on-page advertisements and pop-ups will also boost your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is frequently evolving, meaning that SEO techniques are always changing also. Although there more than 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a smooth mobile experience. Aiming to concentrate on all Google’s search ranking variables will prove to be ineffective, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you require any guidance in the best ways to properly execute any of the above SEO techniques, don’t hesitate to talk with the digital marketing specialists at Internet Marketing Experts Port Macquarie by calling 1300 595 013, or alternatively visit their website for further information: