An Overview Of SSL Changes – What It Means For Your Website
In today’s ever-changing digital world, it’s vital that companies Google’s best practices to make sure they continue to be competitive in their particular online markets. With Google being the most dominant and influential company online, it’s indispensable for them to keep abreast of all the threats and opportunities that the internet presents. Due to this fact, Google releases a variety of updates every year: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.
What’s important though, is that all online suppliers that use Google-related services (virtually every online enterprise), recognise serious changes that may have an effect on their SEO, performance, and ultimately their bottom-line. The internet is in a continual state of change, so online providers have to be flexible and conform with new Google updates as soon as possible to make certain that they aren’t negatively affected by these new releases.
The biggest Google update that has recently impacted online businesses pertains to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is used by roughly 50% of all online users, so it’s exceptionally important that online businesses incorporate the relevant changes as quickly as possible if they wish to reduce any harmful implications.
What has changed in Google Chrome v62?
In the Google Chrome v62 update, Google has adjusted the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page stores security passwords and bank card information (which is held in a plain text file), they are susceptible to phishing sites that can basically steal this information from customers that wrongly believe they are providing their personal information to a genuine company. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.
This change will evidently bear upon millions of websites all over the world. Before the change, many non-secured websites weren’t impaired by phishing attacks simply because they didn’t have a public-facing member login, and utilised PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages because users will become scared of falling victim to harmful attacks if they input their personal information into fields marked boldly as ‘NOT SECURE’.
How to make web pages secure?
For online providers that want to secure their formerly non-secured (HTTP) web pages, they need to encrypt the information being distributed between their website visitors and their web server by integrating an SSL certificate. Google are evidently pushing for a more secure internet than ever before, and they’ve picked SSL encryption as a vehicle to do this. For website owners who wish to enable HTTPS on their web servers, here is a handy guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how to avoid the ‘NOT SECURE’ warning in Google Chrome which is aimed at web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.
What this means for online businesses?
The recent Google update indicates that HTTPS and SSL encryption will become the norm across all web pages on the net. In time, each online enterprise will have to secure their web pages using SSL encryption whether they like it or not, or users will simply select a competitor that does.
What this also implies is that not all websites using SSL encryption should be trusted, and there will be a notable increase in phishing sites using HTTPS also. Phishing sites can simply use fake SSL certificates to evade the ‘NOT SECURE’ warning by Google Chrome and make their websites appear legit. This will make the distinction between phishing sites and real websites more challenging than ever. Online firms that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net given that it will be extremely difficult for phishing sites to copy the authenticity that EV SSL provides.
Making all websites utilise SSL certificates to validate their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will ultimately become mandatory, so if you need any help in securing your website with SSL encryption, reach out to the digital specialists at Internet Marketing Experts Port Macquarie by calling 1300 595 013, or visit their website for further information: http://www.internetmarketingexpertsportmacquarie.com.au