Google AdWords Management Port Macquarie – Do people actually notice your ads?
Google AdWords Management is a necessary part in any SEO and Advertising campaign because if you simply leave your ad alone after creating it, you will certainly not be flexible enough to actually get the results you want.
Far too many companies simply dabble with Google AdWords, spend $5 on a pathetically created ad, and then leave it in the vain chance that it will create some new business for them. If you are a business in Port Macquarie (or anywhere really) This is not what you want to be doing. So what should you be doing? Well I want to talk you through 4 really essential ideas that will really help you to visualise and keep track of a successful ad campaign.
True Meaning of AdWords – checking out all functions.
There are in fact 2 versions of AdWords. It may seem to be a tad noticeable to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have become aware it yet. So the first version is regular AdWords, and there is AdWords express. If you are a local Port Macquarie business then odds are that you would have been prompted at the start of registering AdWords to run a campaign through express (it assesses the size of your business from your website and makes a recommendation) if this is the case, I want you to try to find the regular AdWords and start making use of that because it is much more reliable and has amazing features like more accurate targeting so you can reach your Port Macquarie clients more effectively. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can locate classic AdWords by just looking for AdWords and following the cues, but keep in mind that the two systems don’t share campaigns. This means that if you have started an ad with Express, you won’t be able to see it in the other program.
$5 will hardly ever see any real results– and not just because results cost more than that, but because you have to have a bigger project in order to actually see the effective aspects, and the not-so-successful parts. A great way to determine a budget is to use the keyword planner tool. Search for a keyword that you want to use, and then use the money slider to discover the rough cost that you should be aiming at. You will notice that there is a curve, – you typically want to try and find the point on the curve towards the top but in which the cost and reach is almost balanced. This will indicate you will get the biggest reach for the most economic amount. At the end of the day though, in some cases you just have to consider how much you are willing to lose, and just need to take a bit of a gamble. Whether it is $50, $100 or $500, often in business you will want to have a bit of a leap of faith to find out what will help you.
Monitoring your ad.
This is the step that far too many people leave out because they don’t realise that you get metrics from a campaign. You can actually measure and watch to see how many people interact with it, when this interaction happens, and the amount of money it is costing you each time. So why keep track of this? Well it will make sure that you are discovering what works for your ad, and also allow you to end it if it is just wasting money. My advice though would be to let the ad run for at minimum 5 days to let it settle into a routine– because sometimes ads will get a big boost at the start that gives you incorrect assumptions about its success. So pay attention to it and don’t be afraid to start again with new plans.
So why should you count on my advice? I am actually the CEO of Internet Marketing Experts Port Macquarie, and I have done work in this business extensively. I have started by running a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run an exceptionally successful SEO agency that specialises in many areas including Google AdWords management. So If you are trying to find more information about what to look out for in a successful Google AdWords campaign, or need to talk to an SEO agency to increase your business even further, then call us on 1300 595 013 or visit our website: www.InternetMarketingExpertsPortMacquarie.com.au.