SEO Company Port Macquarie – Beware the SEO Traps.
SEO Agencies in Port Macquarie may all appear the same, but if you get enough information you can protect yourself from falling into ploys.
Many years ago when I was discovering the value of SEO, I paid about $1,500 monthly to one of the country’s best Online Marketing Companies. This particular firm was well known in the media as one of the quickest growing businesses in the country. A real success story. After about 3-4 months they had my website ranking very high up on the first page of Google, throughout a range of keywords. I was excited and money began to come in every day from online sales. I remember asking the owner of the business one day what would happen if I stopped paying the $1,500 per month. He replied, then you would revert to page 5 of Google and that would be the end for you. Not knowing too much at the time I remember feeling very unpleasant about that idea, but the money was rolling is so hey, what was the trouble? And I am sure that lots of Port Macquarie business would definitely have done the same thing.
One day I will certainly never forget I did my usual keyword search and my website was gone. I was no more ranked 1st or 2nd – I was gone. In horror I went over to page 2 and still nothing, then page 3, nothing. By then it felt like all the blood had left my body and I was in a state of shock. I don’t remember what page the website was on but it was terrible. In a state of panic I called my SEO Company and asked what the hell had been done. They mentioned some type of a Google update and all their websites had lost rankings. Naturally, it wasn’t too much longer after that I stopped paying $1,500 per month to be on page 4. I felt I could handle that page on my own.
For those of you from Port Macquarie that know a bit regarding the history of SEO, my website had been subject to a major Penguin update and my agency, who are no more in business, had simply bought spammy links and bought traffic. It worked well for some time. They built a multi-million dollar business around it, but when Google modified the algorithm that was the end of that.
Even as a CEO of an SEO Company working for Port Macquarie, I am a fervent believer that if you must know the basic principles of SEO if you want to run a successful business. Yes you may go to an SEO Company, but if you directly don’t understand the basics or penalties and Google updates, then you may fall into a trap and be at the whim of a dodgy agency that uses second-rate and outdated techniques. Even when you 100 % outsource your online marketing you still should know what’s happening. Never forget the fact that it’s your company, your livelihood.
With that in mind, here are a couple of questions for you to ask when looking for a Port Macquarie SEO Company.
- Does the SEO firm have the capability to do all aspects of web design and coding?
- Will they also evaluate your competitors’ sites and businesses to establish which sites in your industry are doing well and why?
- Does the SEO firm have content writers in-house?
- Does the SEO firm have a link strategy for your site?
- Does the SEO Company handle your social media tactic?
- Do they incorporate AdWords/Pay Per Click (PPC) management as a section of their plan?
- Is the SEO Company wanting to understand your sales technique?
- How do they deal with coverage and communication?
- Do they advise you quick-fix promises?
If you are looking for a few suggestions and pieces of advice that will help you to save some effort, time, as well as a bit of money when it comes to choosing an SEO Company, then call us and we will answer each one of your questions. Contact Internet Marketing Experts Port Macquarie on 1300 595 013 or visit, www.internetmarketingexpertsPortMacquarie.com.au.