SEO Tactics To Forget About in 2018
In today’s competitive marketplace of digitalisation and globalisation, it’s essential for organisations to use online strategies and techniques that strengthen their visibility to customers that are proactively looking for their products or services. Search Engines are invariably the most influential programs that will influence your online exposure, and consequently your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used widely by most websites to grow their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).
SEO can be a remarkable investment that will heighten your exposure and conversion rates, or if used inaccurately, can tarnish your rankings and exposure, thus having the opposite effect. The issue with SEO is that its algorithm is constantly changing, and most website owners don’t keep up to date with the latest SEO trends. SEO tactics that worked last year may not necessarily be effective this year, and prominent SEO tactics from five years ago may result in your website being penalised today.
Rather than exploring the top SEO tactics that website owners should be committing to, we’re instead going to review the top SEO tactics that will actually penalise your website and therefore should be totally forgotten about in 2018.
- Keyword Stuffing
Keyword stuffing is a common mistake that many website owners make to try to improve their SERP results. Keyword stuffing is essentially the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can instantly determine how many times a keyword has been utilised and will penalise websites for severe keyword stuffing. As an alternative to keyword stuffing, website owners should centralise their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been an SEO tactic since the creation of SEO, and its value as an SEO technique has changed rapidly ever since. While link building remains one of the leading three SEO tactics in 2018, aggressive link building will certainly result in your website being penalised. Google weighs links genuinely as a ranking factor simply because links are a public endorsement which corresponds with beneficial information on a website.
Aggressive link building occurs where links are acquired in a fabricated way. Examples of this is where links are positioned in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO technique will result in penalties for a website and should be discarded, instead being substituted with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One outdated SEO technique that many people still regard to be effective is excessive internal links. There is a common misconception where websites which contain a large amount of links to other pages within the website will enhance their SERP results. The aim in doing this is to enhance a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more damage than good.
- Not Identifying Technical Issues
The backend of a website plays a vital role in SEO, so it’s important not only to identify any technical problems that may damage your SERP rankings, but also keep up to date with the latest best practices. As an example, Google has just released an update regarding SSL encryption, so if a website doesn’t obey this update now, it will be penalised. The most frequent technical issues that affect most websites today are:
Slow loading page times
Unintentional blocked pages
- Not Optimising Images
One of the most neglected SEO tactic that will enhance your SERP rankings are related to the images within a website. Optimising your website for image search is a superb way to improve your SEO, and this can be done largely with the image filename and alt attribute. For example, instead of providing an image with a filename of home1.jpg, website owners should instead try to use a keyword that describes the image. Additionally, a typical mistake with images is keyword stuffing the alt attribute.
There’s no doubt that a successful SEO strategy will boost a website’s SERP rankings and exposure, however due to many websites misusing SEO tactics in the past, Search Engine’s SEO algorithms are constantly changing and it’s pivotal to keep up with these changes to grow in today’s online marketplace. If you need any advice with your SEO strategy, or simply haven’t updated your strategy in the last couple of years, get in contact with Internet Marketing Experts Port Macquarie on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertsportmacquarie.com.au