Top SEO Trends In 2018

Top SEO Trends In 2018

Internet Marketing Experts Port Macquarie Digital Advertising Port Macquarie Digital Marketing Port Macquarie

Online exposure is a significant component to any businesses strategy, however the digital landscape is in a constant state of change so it’s essential to keep up with these changes to ensure your online presence is optimised. Google releases between 500 and 600 updates each year, with the majority of them merely tweaking their secretive search ranking algorithm. With Google being such an influential force in today’s digital environment, Search Engine Optimisation (SEO) has become progressively important for businesses to grow their website traffic, customer engagement, and essentially their sales.

User behaviour is evolving rapidly with new technology, so Google must track these changes and update their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to flourish online, they too must remain on top of the changing trends in SEO. Actually, using out-of-date SEO methods can trigger penalties that lower a website’s search engine results page (SERP) listings, so here we’ll uncover the top SEO trends to consider for your website in 2018.

Voice Search

A large number of users are now choosing to use voice searches rather than standard keyboard searches, so this will surely be a top SEO trend in 2018. Voice searches are much faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches stem from voice queries. If the current growth in voice searches continues at the same rate, virtually half of all online searches will be performed via speech by the year 2020!

What this implies for websites is that they should begin including more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. For instance, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be accompanied by a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a valuable tool for SEO, and this will still be a vital element in calculating SERP listings in 2018. Creating valuable links to reputable websites is still the simplest way for Google to determine if a website is trusted, so adding value through quality links that helps you develop an authority in your target niche is a fantastic strategy.

Having said this, the trend towards link building is now more long-term, so having links from sites related to your industry and referral traffic will be very useful in the future.

Mobile Optimisation

Since 2015, online searches using mobile devices has exceeded that from desktop computers, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has revealed that they are experimenting with mobile-first indexing, which clearly implies that mobile optimisation will be prioritised in the coming year. If your website hasn’t already been optimised for mobile devices, now is most certainly the time to start!

Accelerated Mobile Pages

Website loading speeds play an essential role in SERP listings, and Google’s search results algorithm will naturally favour those with quicker speeds. As a matter of fact, Google has built an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times quicker than normal pages, and uses only 10% of the data in doing so!

While AMP is not directly impacting on SERP listings yet, it will influence other areas closely related to Google’s search results algorithm, including bounce rate and session duration of users. AMP can be quickly installed into HTML or JavaScript code, but plugins will be required for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

While traditional SEO techniques like link building will still be useful in 2018, there are other surfacing trends that Google is targeting in the future which may drastically alter the practice of SEO. It’s clear that SEO is already changing to stay on top of changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and employing strategies now, your website will be optimised and ready to receive targeted clients from higher SERP listings.

If you have any queries or concerns about how you can optimise your website to adapt to the latest SEO trends, get in touch with Internet Marketing Experts Port Macquarie on 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertsportmacquarie.com.au

 

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