Top Tips For The Greatest Email Sequences
Having worked as a sales representative for a few tech start-ups, I can’t even begin to describe the importance of sending email sequences that sell. Automated emails are marvelous because they massively reduce the workload for a sales representative, nevertheless these days, everyone can identify with finding a range of email sequences lurking in their inbox on a daily basis that just bother us because we have to click two buttons to get rid of them!
Not enough business owners spend the time and effort in developing useful email sequences that essentially sell their product. Creating compelling email sequences is both a science and an art, and if done correctly, can lead to superb results. Having hundreds of prospective customers on an email list isn’t going to yield any income if you can’t sell your product. So, here’s 4 tips on how to set up a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very relevant when it concerns email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will inspect so if it’s not enticing enough, they merely won’t open it. It goes without saying, the subject lines of an email are vital when it comes to conversion rates. Here are a number of stats which accentuates their importance:
One-third of email recipients will open an email based solely on the subject line
Nearly 70% of email recipients will ascertain if an email is spam based on the subject line
40% of emails are opened on mobile devices first, and the standard mobile screen can only fit between 4 to 7 words in the subject line.
The secret to prosperous subject lines is solving your prospects problems in as few words as possible. As an example, effective subject lines include, “Common questions about university”, “Common questions about home loans”, etc. Consider your prospects problems and target your subject lines to solve that problem concisely. You can monitor your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
Once a recipient has opened an email, it’s critical that you deliver a value proposition in the context of their problem immediately. Forget starting the email with your name and job title; you have to give your recipients a good reason to keep reading the email. Therefore, start your email with some info they can identify with, like company news or their opinion to an event via Twitter or an online article, and then get into the value proposition in the second & third sentences.
Your value proposition should be constructed like this:.
I have an idea about [problem/pain-point] and I’d love to have a moment to speak to you about [solution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to chat more about it, let me know.
I recently collaborated with another organisation with [positive benefit]. Is this something that would be valuable for [company name]?
It’s vital that you get to the point promptly and keep the content focused on the objectives of your prospect.
Tip 3 – Ditch the bland ‘Welcome Email’
If a prospect has shown interest in your products or services, why waste both of your time with a welcome email that has no value or offerings? It’s essentially dead-wood and if you’re going to send a welcome email, make sure you include a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The reality of the matter is that even an amazing first email may not get a response from the recipient. It’s understandable; people are busy and have priorities, so I strongly recommend sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget about an email that you’re interested in, but an amazing follow-up email will remind them that you’re here to help them in whatever problem they have. You should make sure that your follow-up emails also include your value propositions, and further information that is interesting to the recipient in solving their problems. Again, HubSpot Sales will monitor which emails are opened and which links are clicked so I strongly recommend using this application to support you with your email sequences.
The value of developing effective and actionable email sequences can have a dramatic affect on your conversion rates and sales. There are many factors that you ought to consider when building your email sequences, but this article features the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s definitely worthwhile in consulting with digital marketing specialists that can help you. Talk to the team at Internet Marketing Experts Port Macquarie today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsportmacquarie.com.au.