Why You Should Have A WordPress Site
So, you’ve got a great business idea and you’ve made the decision you’re going to build and publish your own website. Well, as you probably know, there are many aspects to consider. The design of the website, the images you’re going to use, the content, the website architecture, the company logo, the online store – the list goes on. But essentially, what’s most important when creating a new website is the platform you choose. There’s a variety of website platforms available with an array of unique features, targeting the entire spectrum of developers from starters to specialists. You’ll ask for advice on which platform to use and developers will argue for weeks on end about why one platform is better than the other.
It can obviously be confusing to weigh the pro’s and con’s of each website platform and make a decision on which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will provide five compelling arguments as to why WordPress is the best platform to use, irrespective of your website development skills and abilities.
WordPress is easy to use and manage
WordPress is considerably user-friendly so you don’t have to be a specialist HTML coder to produce an effective and powerful website. The setup process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t need to stress about not taking advantage of all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!
WordPress is exceptionally SEO-friendly
In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an incredibly important aspect to any website so having in-built features that seamlessly make your website SEO-friendly is extremely valuable. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site especially attractive to search engines. There are also an assortment of free plugins that you can install which will make your website even more SEO-friendly, but we’ll talk about WordPress’ plugins next.
WordPress is FREE and Open Source
Yes, you read it correctly; WordPress is free to download, install, and use to design any sort of website you want. WordPress is also open source which means that the source code is attainable for anyone to modify, edit and create different themes and plugins with a range of features and release these to the community. Now, there are in excess of 2,600 WordPress themes and over 3,100 different free plugins available for use. Given that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any problems or issues about anything WordPress related, there are essentially thousands of people ready to help.
WordPress is mobile friendly
Due to the increasing use of mobile phones for internet usage, it’s incredibly important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are developed to be mobile responsive, meaning that whatever device your clients are using, WordPress websites will systematically adjust the appearance of your website to fit. WordPress actually allows you to work on both of your mobile website and PC website separately, so you can easily customise both to optimise the user experience.
WordPress is secure
In today’s times, website security is imperative so of course WordPress has high security standards. Virtually 25% of websites are built on WordPress so hackers are continuously trying to find ways to compromise them. WordPress is well aware of this so has created a series of security features which prevents any malicious attacks by releasing regular updates that neutralises these threats. Don’t forget, it’s also imperative for you to be using a secure device when accessing your WordPress account, so ensure you utilise standard security tools on your device and only download legitimate plugins from trusted providers.
As you can see, WordPress has a variety of impressive features that simply make it the best website platform on the market. Though there are a lot of other reasons why WordPress is an excellent choice for your website, this article just concentrates on five of these: WordPress is incredibly user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to produce an effective and powerful website? If you have any inquiries about how you can further optimise your website, speak with the team at Internet Marketing Experts Port Macquarie on 1300 595 013 or visit their website: http://www.internetmarketingexpertsportmacquarie.com.au